We suggest the following:


THE MARKET EXPANSION FOR VIDEO ENTERTAINMENT IS GOING FULL TILT. ONLINE IS THE NEW PRIME TIME ENTERTAINMENT – NOT NECCESSARILY AT PRIME TIME, BUT ALL THE TIME AND QUITE POSSIBLY EVERYWHERE. ONLY THE BEST AND MOST ENTERTAINING CONTENT WILL CUT THROUGH. WITH AN EVER-INCREASING AMOUNT OF VIDEO BEING UPLOADED EVERY SECOND, A KICK-START OF PAID MEDIA AT THE VERY BEGINNING OF A CAMPAIGN IS ESSENTIAL TO GIVE THE VIDEO THE BEST CHANCE OF CUTTING THROUGH AND GAINING SUPERSTAR STATUS. THE BOOM EFFECT. WE HIT THE BEST POSSIBLE TARGETS HEAD-ON DURING THAT CRITICAL FIRST ACTIVATION PHASE. HIGH CALIBRE, NOT HIGH VOLUME IMPRESSIONS ARE WHAT ROCKET YOUR CAMPAIGN IDEA TOWARDS TIPPING POINT GLORY. VIDEO SEEDING RELIES ON A COMBINATION OF DIGITAL PR (BLOGGER OUTREACH), ONLINE AND SOCIAL MARKETING TO GET VIDEOS VIEWED (ON YOUTUBE AND OTHER VIDEO SITES), WHERE THE FIGHT FOR ATTENTION IS FIERCE.